It’s also, in some ways, sexier to build a bigger rocket
Loran Nordgren: It’s because we naturally understand behavior in terms of internal forces, things like motivation and intent. Understanding behavior, interpreting it in terms of these internal forces like motivation, intent perfectly maps on to fuel. So you’re trying to launch a new product and maybe people aren’t buying. The way the mind understands that is to assume that it’s because the appeal, the allure, is insufficient. And if that’s the problem you imagine, the way you solve that problem is to elevate appeal, and fuel does that job. Read more
