Supermarket chain store opens slower ‘chat checkouts’ to combat loneliness among the elderly
In this fast-paced and digitized world, many older adults find it hard to keep up. As a result, they’re often left out or just prefer to stay on the sideline and be mere spectators.
Loneliness is a big issue for seniors around the world as most of them live on their own or in retirement villages.
One of the things they look forward to is grocery shopping, which they can’t do during busy periods for fear of holding up the line at the checkout counters.
Most older people seek a less stressful and more enjoyable shopping experience. As much as possible, they want to shop in comfort and take advantage of the social interaction with other shoppers and store employees. In a way, activities like this give them a prolonged sense of independence.
This is why Jumbo, a big Netherlands-based supermarket chain with over 700 stores, introduced the concept of Kletskassa to its stores. Read more
