REI delivered me personally the joggers, the new shorts, an effective boxy tee, together with crew neck pullover
REI consulted greatly with people and area players for more information on what some body might want from a low-gendered line. It’s obvious in my opinion that a person online fundamentally heard the latest require strong, ultra-functional pockets, among other things. Thus, REI and you can Grilz felt like your the latest part – just like REI’s non-gendered youngsters’ section that’s just kids – would only be adults which when suitable, they’d reference what exactly as the non-gendered.
Of course, if they came to in fact speaking of brand new range, studies found that unisex didn’t feel an amazing name to those, particularly to not ever non-digital individuals
They also played with design, including color, deciding so you’re able to one another give neutrals (like your dude’s favorite – black) and have an exciting green. Read more